Did You Know: Adidas and Puma

Did you know? — By on 2011/07/30 5:11 AM

Did you know that creators of Adidas and Puma were brothers?

Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas.

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in.

“The dirty bastards are back again,” Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.

After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.



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