AWWW, OMG, Pop Culture — By Dave on 2011/10/21 9:58 PM
French sporting goods company Decathlon launched a new TV campaign for its mountain sports brand Quechua with this beautiful commercial titled ‘We All Need Warmth’.
The video, shot in Slovenia, was made by agency Fred & Farid and directed by Herve de Crecy and Francois Alaux. Best part – when you watch the making of video, you realize no CGI was used. Amazing!
Quechua – We all need warmth from Quechua TV on Vimeo.
QUECHUA / making of “WE ALL NEED WARMTH” from studio-ores on Vimeo.
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