On an ice-cold day, the Duval Guillaume Modem agency brings in a dramatic surprise to the quiet town of Dordrechton in oder to launch TNT TV channel in the Netherlands. It’s a sequel to their viral video ‘A Dramatic Surprise on a Quiet Square‘ which brought the big red push button to a small town in Belgium. This time TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public.
Runner Mahiedine Mekhissi-Benabbad shoved a mascot after the 3,000 meter steeplechase win at the European athletics championship in Helsinki and, naturally, the whole incident was caught on camera.
Would you push a red button to add drama to your life? Well, people in this viral ad for a new TV channel in Belgium did. And it turns out that drama can be pretty fun when it’s not real…
Damn you gravity!