On an ice-cold day, the Duval Guillaume Modem agency brings in a dramatic surprise to the quiet town of Dordrechton in oder to launch TNT TV channel in the Netherlands. It’s a sequel to their viral video ‘A Dramatic Surprise on a Quiet Square‘ which brought the big red push button to a small town in Belgium. This time TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public.
Runner Mahiedine Mekhissi-Benabbad shoved a mascot after the 3,000 meter steeplechase win at the European athletics championship in Helsinki and, naturally, the whole incident was caught on camera.
Would you push a red button to add drama to your life? Well, people in this viral ad for a new TV channel in Belgium did. And it turns out that drama can be pretty fun when it’s not real…
Crazy that someone was actually recording that scene... looked like no one was s