To promote the DVD release of Frozen Planet, BBC partnered with Appshaker for its first Augmented Reality Tour in the USA. Visitors of three malls in New Jersey, Illinois and California had the opportunity to watch themselves on a giant screen and interact with virtual polar bears, orcas, penguins and seals. It looks as awesome as it sounds:
National Geographic and Appshaker have set up a live augmented reality system in a mall in Hungary. Visitors could watch themselves on a giant screen and interact with virtual dinosaurs, astronauts, dolphins and leopards.